The Presidential election is an
exciting time for Americans. We are given the choice to vote for a President
that we believe in and whom will lead our country for the next four years. For Americans, we have the freedom to decide our future.
Unfortunately, some of those in power take advantage of others and try to control their votes. In the 2012 Presidential election, this type of coercive power was
seen by David Siegel, CEO of Westgate Resorts. CNN reports in an article, CEO Emails 7,000 Employees: Defeat Obama or Else that David Siegel sent out a company wide email threatening to lay off employees if Obama was re-elected. The article’s author Chris Isidore reported that the email contained the following quotes:
"The economy doesn't currently pose a threat to your job. What does threaten your job however, is another 4 years of the same Presidential administration...If any new taxes are levied on me, or my company, as our current President plans, I will have no choice but to reduce the size of this company.Rather than grow this company I will be forced to cut back. This means fewer jobs, less benefits and certainly less opportunity for everyone."
CEO Siegel didn't mention Romney's name anywhere in the e-mail, and he writes he "certainly wouldn't interfere with your right to vote for whomever you choose." Although this email does not outright threaten employees with layoffs if they vote for Obama, it is surely implied. Siegel abused his positional power as CEO of Westgate Resorts. His centrality to the company’s employees is monumental to the company’s success but he abused that power by sending out company-wide emails threatening layoffs if the election did not go his way. It is unethical to threaten his employees or to try to control their vote in one direction.
The influence strategy he used here is retribution, implementing both coercion and intimidation to his employees. By threatening their jobs, Siegel is pressuring his employees to vote for Romney. It is clearly unethical for anyone to impede on their employee’s right to vote.